Apple is apologizing for an iPad advert that was speculated to rejoice the artistic prospects of its latest, priciest pill. As a substitute, the corporate obtained vocal blowback for showing to destroy beloved bodily instruments utilized by artists.
The advert, launched after the corporate introduced its latest iPad lineup on Tuesday, confirmed a large hydraulic press destroying a mountain of provides used to create music, work, sculptures, clothes and writing. It flattened a report participant, a piano, buckets of paints, journals, a digital camera and drafting board. After about 45 seconds of destruction and one dramatic splatter, the press pulled as much as reveal a tiny iPad.